Social Media Marketing World Session 2020

Social Media Marketing World Session 2020

Social Media Marketing World Session 2020

Marketers: Boost your social media marketing skills

Imagine this: Top marketers delivering their best content—tips and tactics that really work—just for you. Then picture yourself mingling with marketers in the most amazing networking experiences.

What You Get:

2020 Marketing Sessions and Workshops

Keynotes

Below you’ll find our keynotes. All-Access, Marketer, and Community tickets gain access to keynotes.

MikeStelznerSocial Media Marketing in 2020: What the Newest Research Reveals
By Michael Stelzner, Social Media Examiner

Topic: Industry Trends

SMMW20 Jasmine Star new sm 1How to Build a Brand on Instagram That Stands Out and Thrives
By Jasmine Star

Topic: Instagram Marketing

SMMW20 Ann HandleyAn Unconventional Path to Sustainable Social Media Success in 2020
By Ann Handley

Topic: Social Strategy

SMMW19 Marcus Sheridan sm newTimeless Storytelling: How to Tell It and Show It Better Than Ever
By Marcus Sheridan

Topic: Storytelling

Instagram Marketing

Below you’ll find the sessions focused on Instagram marketing. This track is included with your All-Access or Marketer ticket.

SMMW19 Sue Zimmerman smAdvanced Instagram Stories: Techniques to Create Engaging Stories
By Sue B. Zimmerman

Topic: Instagram Stories

SMMW20 Alex BeadonHow to Create Unforgettable Instagram Stories – Even When You’re Busy
By Alex Beadon

Topic: Instagram Stories

SMMW19 Chalene Johnson smHow to Quickly Grow Your Instagram Following: Stories, IGTV, and Beyond
By Chalene Johnson

Topic: Instagram Marketing

SMMW20 Jenn Herman sm newInstagram Strategy: How to Create Content That Thrives on Instagram
By Jenn Herman

Topic: Instagram Marketing

SMMW19 Tyler McCall sm newQuality Over Quantity: Secrets to a Profitable Instagram Account with Fewer Than 10,000 Followers
By Tyler J. McCall

Topic: Instagram Marketing

SMMW19 Andrew Hubbard sm newHow to Use Instagram Ads at Every Stage of Your Sales Funnel to Generate More Leads and Sales
By Andrew Hubbard

Topic: Instagram Ads

SMMW19 Susan Wenograd sm newMake your Instagram Story Ads Sizzle! How to Add Kick-Butt Kapow to the Most Underutilized Placement
By Susan Wenograd

Topic: Instagram Story Ads

Facebook Ads

Below you’ll find the sessions focused on Facebook Ads. This track is included with your All-Access or Marketer ticket.

JonLoomerAdvanced Facebook Ad Techniques for 2020 and Beyond
By Jon Loomer

Topic: Facebook Advertising

SMMW20 Molly Pittman sm newHow to Write Facebook Ads that Work: Tips from the Trenches
By Molly Pittman

Topic: Writing Facebook Ads

RickMulready2How to Get More Leads and Sales With Your Facebook and Instagram Ads
By Rick Mulready

Topic: Facebook Advertising

SMMW20 Andrea Vahl smHow to Use Facebook Ad Analytics to Improve Your Performance: A Deep Dive
By Andrea Vahl

Topic: Facebook Advertising

SMMW20 Ken MoskowitzWords That Sell ANYTHING! How to Write High Converting Facebook Ads
By Ken Moskowitz

Topic: Writing Facebook Ads

SMMW19 Azriel Ratz smNever Guess Again: How to Use Proven Marketing Funnels to Scale Your Facebook Ads Results
By Azriel Ratz

Topic: Facebook Ads

SMMW20 Charlie Lawrance sm newHow to Build a Facebook Ads Funnel That Converts Strangers Into Customers
By Charlie Lawrance

Topic: Facebook Ads

SMMW20 Paul Ramondo smAdvanced Cold Audience Facebook Ad Targeting: Step-by-Step
By Paul Ramondo

Topic: Facebook Ads

SMMW19 Ralph Burns sm newHow to Scale Your Facebook Ad Results Using The Ad Amplifier
By Ralph Burns

Topic: Facebook Ads

Facebook Organic

Below you’ll find the sessions focused on Facebook organic. This track is included with your All-Access or Marketer ticket.

MariSmithHow to Use Organic Facebook Content and Deliver Epic Results
By Mari Smith

Topic: Facebook Marketing

SMMW19 Dana Malstall sm newHow to Cultivate Community and Sell Within Your Facebook Group
By Dana Malstaff

Topic: Facebook Groups

SMMW19 Bella Vasta smHow to Creatively Engage Your Facebook Group to Keep People Coming Back
By Bella Vasta

Topic: Facebook Groups

YouTube for Business

Below you’ll find the sessions focused on YouTube advertising. This track is included with your All-Access, Marketer, or Community ticket.

SMMW19 Tim Schmoyer smHow to Get Your Videos Discovered on YouTube
By Tim Schmoyer

Topic: YouTube Videos

DerralEvesThe Ultimate Strategy to Market Your Brand on YouTube
By Derral Eves

Topic: YouTube Channels

Brett Curry sm revised5 YouTube Ad Tactics to Scale any Business
By Brett Curry

Topic: YouTube Ads

SMMW19 Sean Cannell sm newYour YouTube Rapid Growth Plan: How to Grow Your Audience and Profits
By Sean Cannell

Topic: Video Marketing

SMMW20 Evan Carmichael new10 YouTube Thumbnail Split Testing Strategies That Resulted in 300 Million Views
By Evan Carmichael

Topic: Video Marketing

Video Marketing

Below you’ll find the sessions focused on video marketing. This track is included with your All-Access, Marketer, or Community ticket.

SMMW20 Rachel PedersenGetting Started With TikTok: Leveraging 15-Second Attention Spans
By Rachel Pedersen

Topic: TikTok Marketing

SMMW19 Daniel Harmon sm newHow to Get a Crap-Ton of Eyeballs With Video Ads That Brand and Sell
By Daniel Harmon

Topic: Video Ads

SMMW19 Travis Chambers smHow to Master the Video Ad Funnel and Double Your Sales
By Travis Chambers

Topic: Video Ads

SMMW19 Owen Hemsath sm newThe Video Sales Machine: How to Make a Video That Gets You Customers
By Owen Video

Topic: Video Marketing

SMMW20 Ben Amos newHow to Design an Organic Video Strategy That Turns Your Ideal Audience Into Customers
By Ben Amos

Topic: Video Marketing

You’ve only seen 5 of 16 tracks! Keep on scrolling… 

LinkedIn Marketing

Below you’ll find the sessions focused on LinkedIn marketing. This track is included with your All-Access or Marketer ticket.

SMMW19 Viveka Von Rosen smHow to Create a LinkedIn Content Strategy That Attracts Your Ideal Prospects
By Viveka von Rosen

Topic: LinkedIn Content

How to Create LinkedIn Ads That Convert
By AJ Wilcox

Topic: LinkedIn Ads

SMMW19 John Nemo sm newThe Fast, Easy, and Non-Sleazy Way to Generate Leads on LinkedIn
By John Nemo

Topic: LinkedIn Selling

SMMW19 Goldie ChanHow to Leverage LinkedIn Video to Grow Your Brand
By Goldie Chan

Topic: LinkedIn Video

SMMW20 MichaelaHow to Turn Your LinkedIn Page into a Lead-Generating Machine
By Michaela Alexis

Topic: LinkedIn Selling

Social Strategy

Below you’ll find the sessions focused on social strategy. This track is included with your All-Access or Marketer ticket.

SMMW19 Mark Schaefer sm new

Winning the War for Attention
By Mark Schaefer

Topic: Social Strategy

PatFlynn smSubscription Triggers: How to Convert Site Visitors Into Subscribers Who Become Superfans
By Pat Flynn

Topic: Marketing Strategy

SMMW20 David Meerman ScottTurning Fans into Customers and Customers into Fans
By David Meerman Scott

Topic: Social Strategy

Brian Fanzo smDigital Empathy: How to Build a Social Media Community, Not Just a Following!
By Brian Fanzo

Topic: Influencer Marketing

SMMW19 Scott McKain smBecoming Iconic: How to Move Your Social Media to the Ultimate Level of Distinction
By Scott McKain

Topic: Marketing Strategy

SMMW19 Duncan Wardle smHow to Create Customer Experience Magic in Everything You Do: Lessons From Disney
By Duncan Wardle

Topic: Social Strategy

SMMW19 NealSchaffer smInfluencer Marketing Strategy: How to Maximize Your ROI
By Neal Schaffer

Topic: Social Strategy

SMMW20 Jessika Phillips sm newHow to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More
By Jessika Phillips

Topic: Social Strategy

Content Marketing

Below you’ll find the sessions focused on content marketing. This track is included with your All-Access or Marketer ticket.

SMMW20 Jay Baer

How to Create Three Types of Scalable Social Content That Get Results
By Jay Baer

Topic: Content Marketing

MikeStelznerBecoming Well-Known: How to Become the Recognized Expert in Any Industry
By Michael Stelzner, Social Media Examiner

Topic: Content Strategy

SMMW19 Melanie Deziel smHow to Creatively Repurpose Content for Maximum Impact
By Melanie Deziel

Topic: Content Repurposing

SMMW19 Pete smSMMW19 Andrew smHow to Create Content That Generates Sales, Step-by-Step
By Andrew Pickering and Pete Gartland

Topic: Content Marketing

SMMW20 Holly Homer 1Organic Traffic is NOT Dead: How to Drive More Visitors to Your Content
By Holly Homer

Topic: Content Marketing

SMMW19 Ian Cleary sm newContent Marketing Strategy: How to Get More Leads and Sales With Your Content
By Ian Cleary

Topic: Content Marketing

SMMW20 Kim GarstHow to Repurpose Your Video Content Across Social Media for More Leads and Sales
By Kim Garst

Topic: Content Marketing

Video Creation

Below you’ll find the sessions focused on video creation. This track is included with your All-Access, Marketer, or Community ticket.

RobertoBlakeHow to Create YouTube Videos That Attract Your Ideal Audience: The Video Success System
By Roberto Blake

Topic: Video Creation

Justin Brown smHow to Create Videos On The Go Like a Pro: Advanced Audio, Lighting, and Filming Tips
By Justin Brown

Topic: Video Creation

SMMW20 Shaun Ayala 2A Tactical and Practical Way to Creating Engaging Videos for Your Business
By Shaun Ayala

Topic: Video Creation

SMMW19 Nick Nimmin sm newHow to Create Videos People Will Watch to the Very End
By Nick Nimmin

Topic: Video Creation

MollyMahoney smPrepare to Perform: Professional Secrets to Speaking On Camera With Clarity and Confidence
By Molly Mahoney

Topic: Video Creation

SMMW20 Steve Dotto new smHow to Create Videos That Connect With People and Grows a Community
By Steve Dotto

Topic: Video Creation

SMMW20 Stephanie Liu smUnknown to Unforgettable: The Art and Science to Being Irresistible on Camera
By Stephanie Liu

Topic: Video Creation

SMMW20 Suze KauffmanSMMW20 Harris BeberImpact in an Instant: How to Create High Quality Video and Results at Scale SPONSORED
By Harris Beber and Suze Kaufman

Topic: Video Creation

Live Video

Below you’ll find the sessions focused on live video. This track is included with your All-Access, Marketer, or Community ticket.

Ian Anderson GrayHow to Create a Live Show: Tips, Tools, and Techniques to Succeed
By Ian Anderson Gray

Topic: Live Video

LouMongelloHow to Use Facebook Live to Grow Your Community, Brand, and Business
By Lou Mongello

Topic: Facebook Live

The Anatomy of a Perfect Live Video on Facebook and Instagram
By Alex Khan

Topic: Live Video

Twitter Marketing

Below you’ll find the sessions focused on Twitter marketing. This track is included with your All-Access or Marketer ticket.

SMMW19 Chris Strub sm new 2019How to Get Your Ideal Audience to Consistently Tweet About You and With You
By Chris Strub

Topic: Twitter

SMMW19 Dan Knowlton smHow to Implement Results-Driven Marketing Tactics on Twitter
By Dan Knowlton

Topic: Twitter Marketing

Pinterest Marketing

Below you’ll find the sessions focused on Pinterest marketing. This track is included with your All-Access or Marketer ticket.

SMMW19 Peg Fitzpatrick smHow to Get Your Pinterest Pins to Appear in Pinterest and Google Search
By Peg Fitzpatrick

Topic: Pinterest SEO

Jeff Sieh sm newStop the Scroll! Visual Marketing Tips and Tricks for Non-Designers
By Jeff Sieh

Topic: Pinterest Marketing

SMMW20 Jennifer Priest new smHow to Drive More Traffic With Pinterest Video
By Jennifer Priest

Topic: Pinterest Video

Local Business Marketing

Below you’ll find the sessions focused on local business social media. This track is included with your All-Access or Marketer ticket.

SMMW19 Bruce Irving smHow to Effectively Market Your Local Business in 2020
By Bruce Irving

Topic: Local Marketing

SMMW20 Stacy TuschlEffective Organic Social Strategies for Driving More Foot Traffic
By Stacy Tuschl

Topic: Local Marketing

Dennis YuThe Ultimate Facebook Ad Local Playbook to Drive Leads, Foot Traffic, and Revenue
By Dennis Yu

Topic: Facebook Advertising

SMMW20 Allie BloydHow to Maximize the ROI of Facebook Ads and Instagram Ads for Your Local Business
By Allie Bloyd

Topic: Facebook and Instagram Advertising

TylerAnderson2How to Turn Your Customers Into a Content-Creating Army
By Tyler Anderson

Topic: User Generated Content

Analytics

Below you’ll find the sessions focused on measurement and analytics. This track is included with your All-Access or Marketer ticket.

Chris MercerHow to Design Marketing Dashboards That Make You Smarter—With Google Data Studio
By Chris Mercer

Topic: Google Analytics

ChrisPennHow to Prove the ROI of Your Social Media Marketing
By Christopher Penn

Topic: Social Analytics

SMMW19 Andy Crestodina sm newWhat Do They Want? How to Use Analytics to Draw in The Right People and Keep Them Happy
By Andy Crestodina

Topic: Social Analytics

Messenger Bots

Below you’ll find the sessions focused on Facebook Messenger Bots. This track is included with your All-Access or Marketer ticket.

SMMW20 Natasha Takahashi sm newHow to Multiply Your Webinar Conversions Using Messenger Bots
By Natasha Takahashi

Topic: Messenger Bots

SMMW19 Mary Kathryn Johnson sm new 1How to Build a Bot That Isn’t “Salesy” but Gets Subscribers Begging to Buy
By Mary Kathryn Johnson

Topic: Messenger Bots

SteveChouHow to Use Facebook Messenger to Quickly Grow Your Email and Bot Subscribers
By Steve Chou

Topic: Messenger Bots

SMMW20 Kelly Noble Mirabella smHow to Get Quality Leads With Messenger Bots: Tools, Rules, and Resources
By Kelly Noble Mirabella

Topic: Messenger Bots

Mikael Yang smHow to Use Chat Marketing to Grow and Scale Your Business
SPONSORED

By Mike Yan

Topic: Messenger Bots

Customer Advocacy

Below you’ll find the sessions focused on customer care and customer advocacy. This track is included with your All-Access or Marketer ticket.

SMMW20 Carlos GilHow to Identify Your Raving Fans and Turn Them Into Brand Advocates
By Carlos Gil

Topic: Customer Advocacy

ShepHykenHow to Deliver Amazing Customer Service in Today’s Digital World
By Shep Hyken

Topic: Customer Advocacy

SMMW20 Dan GingissHow To Get Customers To Do Your Social Media Marketing For You
By Dan Gingiss

Topic: Customer Advocacy

Workshops

Below you’ll find our 90-minute professional development workshops.

SMMW20 Amy PortSMMW20 Michael PortPitching and Presenting: A Masterclass in Public Speaking
By Michael Port and Amy Port

Topic: Public Speaking

RayEdwardsHow to Write Copy That Sells Without Being “Salesy”
By Ray Edwards

Topic: Copywriting

Mike Kim smHow to Write Persuasive Copy in a Voice That’s Unmistakably Yours
By Mike Kim

Topic: Persuasive Writing

SMMW19 Ilana Wechler sm 1How to Get Started With Google Ads, Without Blowing Your Budget
By Ilana Wechsler

Topic: Google Ads

ChrisDayleyHow to Convert More Site Traffic Into Customers With Split Testing
By Chris Dayley

Topic: Conversion Rate Optimization

SMMW19 Cliff Ravenscraft smHow to Develop a Mindset That Will Empower You to Achieve Any Goal
By Cliff Ravenscraft

Topic: Business Mindset

SMMW19 Chris Ducker smHow to Build a Lasting Legacy With Your Personal Brand
By Chris Ducker

Topic: Personal Branding

Park Howell smHow to Clarify Your Brand Story to Amplify Your Impact
By Park Howell

Topic: Storytelling

SMMW18 Robert Rose smContent Marketing Strategy: How to Create Scalable, Measurable, and Profitable Content
By Robert Rose

Topic: Content Marketing

SMMW20 Rich BrooksHow to Build a Digital Marketing Plan to Grow Your Business
By Rich Brooks

Topic: Digital Marketing

SMMW20 Donna MoritzVisual Design for Non-Designers: How to Create Amazing Content for Your Business
By Donna Moritz

Topic: Visual Design

SMMW20 Miri RodriguezStorytelling Techniques That Will Elevate Your Brand
By Miri Rodriguez

Topic: Storytelling

SMMW20 Rory Vaden newThe Influential Personal Brand: How to Turn Your Reputation into Revenue
By Rory Vaden

Topic: Personal Branding

SMMW20 Paul RoetzerArtificial Intelligence and How It Will Transform Your Marketing
By Paul Roetzer

Topic: Artificial Intelligence

SMMW18 Paul Colligan smHow to Start a Podcast: Simple Steps to Broadcast Your Message to the World
By Paul Colligan

Topic: Podcasting

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